SHORT DESCRIPTION P - Productivity S - Speed R - Relevancy
PSR -
A Handbook For Future Managers And Engineers
By Shekhar Gupta and Surbhi Maheshwari.
How to Take Off Your Professional Career from an Average
to Exceptional with the Hidden PSR in You.
A Book By working CEO and Manager with Day to day and live
Examples How to fight with Global Recession.
Worldwide Achievers Pvt. Ltd. (Erstwhile Time Research Pvt. Ltd.) Business Leadership Awards 2013 honor the doers and pioneers in spectacular style as the Business and Services Industry joins in to facilitate.
Worldwide Achievers organized Business Leadership Awards 2013 Ceremony to felicitate India's top Banking Sector, Telecom Industry, Manufacture Industry, Service and Technology Provider, Education Service Provider, Healthcare & wellness, Hospitality, Leisure & Tourism, Real estate Companies and more. The event was held at Hotel The Ashok in New Delhi on 26th July 2013. The awards were based on a comprehensive market research study and opinion surveys conducted by Worldwide Achievers. Shri Maninderjeet Singh Bitta, (Chairman, Anti-Terrorist Front, Former President, All India Youth Congress, Former Cabinet Minister) & Shri Subodh Kant Sahay (Hon'ble Member Of Parliament, Former Cabinet Minister For Tourism) were the chief guest at the gala ceremony and gave away the award certificates to the winners, which included prominent Companies from all across India.
SHORT DESCRIPTION
P - Productivity
S - Speed
R - Relevancy
PSR -
A Handbook For Future Managers And Engineers
By Shekhar Gupta and Surbhi Maheshwari.
How to Take Off Your Professional Career from an Average
to Exceptional with the Hidden PSR in You.
A Book By working CEO and Manager with Day to day and live
Examples How to fight with Global Recession.
EXTENDED DESCRIPTION
1. Smart Goal Setting
2. Work Smarter, Faster and Better
3. Creating a Balance between Work and Life
4. The secret to Extreme Productivity
5. Lessons from Bhagwad Gita
6. SPEED : Its time move on from "what now " .
7. Stories Of Great Inspirational People
8. RELEVANCE : Putting First on First
P - Productivity Speed Relevancy
1. Smart Goal Setting
2. Work Smarter, Faster and Better
3. Creating a Balance between Work and Life
4. The secret to Extreme Productivity
5. Lessons from our History
6. SPEED : Its time move on from "what now " .
7. Stories Of Great Inspirational People
8. RELEVANCE : Putting First on First
9. Hidden sources of Income in corporate world
10.Turnkey Projects
11.How to make online presence through Social networking
12.HollyWOOD-BollyWood Tactics : Marketing Strategies
13.How to get jobs and make money even in the era of Global Recession.
14. The Power Of Positive Thinking
15. Crazy Thoughts are not always crazy
Earn Your Salary From your Clients Not From your own Company
CSR
Global Recession
Online Prof Network on Social Media
Hotmail We may have forgotten about a lot of things of the past, but never our first email ID. I don’t know about you guys but my first mail id when I was six was at Hotmail, which happened to be one of the most trending topics in the world. Today if you see the design they had back then I’m sure most of you would puke, but when I first saw it I felt that it was the most exciting things in the world. Hotmail was born on July 4th, 1996 – the creation of a Silicon Valley startup founded by Sabeer Bhatia and Jack Smith. It was one of the very first services to offer free web-based e-mail. Originally, Hotmail was spelled “HoTMaiL,” emphasizing its use of HTML for the web user interface. Hotmail became popular quickly, and by the end of 1997 already had millions of customers. Hotmail was acquired by Microsoft late in 1997 and was later integrated with another acquisition – the web-based calendar service, Jump. Hotmail continued to grow very quickly – reaching tens of millions of users in just a few years. Today, Hotmail has provisioned well over a billion inboxes and has several hundred million active users around the world. Hotmail logo history Hotmail life cycle Leave that aside, for now one thing that matters is how did Hotmail build a user base of 12,000,000 in just a year before being acquired by Microsoft. First thing is that they had a particular advantage as they were one of the first to provide free email services to the masses, so they were pretty popular on televisions, newspapers and other communication channels of the twentieth century, but that was not enough to gain over 12,000,000 users. So the initial popularity of the service successfully gave it around 500,000 users in the first year, and so the reason for its 500% growth rate in a year was a simple strategy which would take others years to think about. What hotmail did was put a small signature below all outgoing mails which recommended the users in the receiving end to sign up for hotmail. This was a very simple tactic but was very successful. They did not need any high cost banner advertising or a television commercial and the only thing this costed them was a few pennies as bandwidth. One lesson we can learn here is viral marketing works only if you have an existing audience in place, you cannot take your business or blog viral if you lack the initial users or customers. Hotmail did it well, they successful got their first few users and triggered a viral chain using them.
If your an Indian I’m sure you’ll never miss a laugh at the Vodafone ZooZoo ads which mainly appear during the IPL season. The advertisements are really attractive it would capture the attention of every individual. Initially everyone thought that the advertisements were pure animation, but it was later known that kids enacted the whole thing while wearing a mask.
Unlike the other two above this wasn’t a free cost campaign, but it successfully triggered a viral chain. After launching the campaign Vodafone’s subscription rates increased by almost 30% each quarter and moreover they made good amount of money selling their ZooZoo goodies.
Ofcourse this took millions of dollars as they had bid for heavy viewership during the infamous Indian Premier League, but they’ve successfully got more than they had asked for. So you see this clears a major mis-understanding among people who think viral marketing is free, at many circumstances it is free, but it will be faster and much easier if its paid
It’s being touted as India’s answer to Amazon. Founded by Sachin Bansal and Binny Bansal (not related to each other) in Oct 2007, Flipkart has catapulted to one of India’s most popular e-commerce sites and undoubtedly as the most popular online destination for books within a short span of three years. With expected revenues of Rs. 75 crores this FY, Flipkart plans to generate a whopping Rs. 4,500 crores by FY2015. Now that’s pretty impressive for any business.
Flipkart’s initial success can be pegged down to the experience of its founders, both of whom had worked with Amazon. They also successfully used word of mouth marketing and social media to get word out. But there are literally millions of retail websites. And not many have achieved even a fraction of the attention that Flipkart has. So what is it that makes Flipkart stand out? For one, they offer a huge range of titles (more than 7 million) which really sets them apart from the rest of the crowd.
But is simply offering so many titles enough? I don’t think so. I mean, how difficult is it for someone with deep pockets to simply replicate this? Not very. In fact, the Bansals started their venture with just Rs. 5 lakhs. So what does Flipkart have that makes its model so robust? An amazingly well-oiled warehousing and delivery system. This ensures that deliveries occur within promised times all over India. And with a business volume of nearly 2 lakh books every year, one can imagine how important logistics is to this business.
So what’s my take on Flipkart? I personally didn’t like the website interface so much. And this one’s supposed to be a newer one. It didn’t inspire me at all. And they still haven’t turned a profit yet. But on the positive side, they have the scope and the scale. They are adding new product lines such as movies, music, games, cameras and computers. They are coming up with creative ads and improving operations. They have just received another round of funding. All in all, there’s no doubt that Flipkart has tremendous potential.
In the words of Ken Burnett, writer, publisher and occasional fundraising consultant.
"The Bata shoes story has been a favourite of mine for so long I’ve almost forgotten why. Recently I had a salutory reminder of it, which made me think that this story perhaps holds one of the simplest yet most profound and important messages of all, for all of us.
The Bata shoes story goes like this: When I first visited Africa in 1978 I toured the wild north of Kenya. In tiny villages and markets along the way I kept seeing signs for Bata, the shoe company. When it came to indications of commercial product dominance in these fly-blown, out of the way spots, Bata was in evidence far more than any other maker of anything. I vaguely wondered why at the time, and later was told this tale, in explanation.
At the end of the nineteenth century, just as colonial Africa was opening up as a market, all the manufacturers of shoes in Victorian England sent their representatives to Africa to see if there might be an opportunity there for their wares. All duly came back in time with the same answer. ‘Nobody in Africa wears shoes. So, there is no market for our products there.’
All, that is, save for the Bata rep. He came back saying, ‘Nobody in Africa wears shoes. So, there’s a huge market for our products in Africa!’
And that’s why signs promoting Bata appear all over Africa, even in the remotest of spots. It’s why Bata’s shoes are known as the shoes of Africa.
So, what’s this got to do with fundraisers? Well, it’s about how we look at things and how we see them. It illustrates why being good at looking is a quality well worth cultivating.
Another instructive example for me came years back when I found myself at a fundraising conference in the UK, attending a session called ‘frontiers of direct mail’ or something similar, a panel discussion featuring many of Britain’s most successful fundraising direct marketers. Sitting next to me in the audience was a young account manager from a marketing agency of my acquaintance, just a few weeks into the job. After the presentations she couldn’t wait to deliver her verdict.
‘Huh,’ she exclaimed with contempt, ‘that was nothing new. I already knew all that.’
‘Well,’ I replied, trying to be sagelike, ‘I know what you mean, but funnily enough I took six pages of notes, nevertheless.
She delivered me a withering look, which showed that her scorn for me knew no bounds. She didn’t have to say so, for I could sense her smugness as she flounced off thinking. ‘Fancy that, I know more than Ken Burnett.’
The fact that people see things differently was brought home again for me recently at the UK Institute of Fundraising’s 2011 National Convention where I shared the stage briefly with two splendid observers of the human condition, Giles Pegram and Alan Clayton. Afterwards we were duly sent the audiences’ evaluations of our presentation, handed in as they always are at the end of our show.
I’m a bit long in the tooth now to pay much store by evaluations. They always only give part of the story and you invariably have to discount the ‘Mr Grumpy’ effect. But how can one reconcile the difference between comments such as these?
One delegate wrote, ‘Didn’t take anything away from session. Boring, not interactive’, while another said, ‘Wow – thank you so much. Already I feel 10 feet tall and I haven’t even started yet.’ Where these people in the same room? Well of course they were. Each had seen and heard the same things, but had looked and listened differently.
Someone else said, ‘it’s just common sense’, and that was clearly a criticism. Another said ‘it’s just common sense’ and meant it was great to be reminded of simple, fundamental truths.
Of course we know nothing anyone does will please everyone. But equally, if we dismiss something because we think we already know better, we’ll often miss out. Instead, we should learn to look and listen better, and to think before we jump.
Marketing is the process of satisfying your customers’ needs while selling your product / service at the best price, anywhere you can, using suitable promotion or advertising.
Your existing and potential customers are referred to as your ‘market’
What is the ‘Marketing Mix?
The marketing mix or the 5 Ps of marketing are:
Product: your product or service
Price: the price you will charge
Place: where you will sell your product / service
Promotion: how you will promote your product / service to potential customers
Packaging: your product packaging
Just like a cake, your marketing plan should be made up of different ingredients. For example, just as all cakes contain ingredients such as eggs, flour, milk, sugar – your marketing plan should contain all of your 5 Ps.
GET YOUR MINI-COMPANY AHEAD BY GETTING ONLINE
In real life business today if you don’t get online you get left behind!
More and more entrepreneurs in Ireland are now making use of Internet technology to promote their business online and stay one step ahead of their competitors.
If you want to impress the judges at this year’s competition you need to start thinking like these entrepreneurs. You need to be creative and imaginative in how you promote your business to your target audience.
Think beyond posters and flyers!
As well as using traditional publicity tools to promote your business e.g. posters, flyers etc… try using websites like Bebo, Facebook and Youtube to get your message out there and reach your customers.
Most of you are probably using these already to communicate with your friends – why not do the same to communicate with your customers?
Some ideas to get you started:
Set up a website for your mini-company with a Bebo, Facebook, Google Pages or My Space page.
Set up a blog using Bebo or My Space blog feature, the Facebook ‘Notes’ feature or set up a separate blog on wordpress.com or blogger.com.
Upload photos of your product(s) to websites like Flickr, Slideshare and Ovi.
Make a short promotional video and upload You Tube. You can then embed this video on your Bebo, My Space or Facebook webpage.
product / service at the best price, anywhere you can, using suitable promotion or advertising.